Comments (3)

By Angie, April 15, 2010 8:52 pm

上海世博会的目标，就是给两类人群带来震撼

1. 世界其他地区的人群
2. 中国大陆人群

好吧，我知道，这两类人群加起来，就是全世界。很显然，中国近年来正在向全世界展示这个国家的实力和政治影响力。

然而，举办世博的另外一个目的，也是向中国人民展示国家的富强和逐渐改善的生活水平。

据估计，世博会期间将接待7000万游客，而其中的95%将会是中国本国游客。游客数量非常可观。

那么，我们先来迅速回顾一下北京奥运会对市民带来了那些影响。Starcom在2008年奥运会结束后，立刻进行了一项针对奥运会的调查。我们看到，奥运会的成功使得中国消费者（尤其是年轻人）对中国的看待更加积极，并且为国家感到自豪。

在一线城市18-24岁的年轻人中，有88%认为“作为中国人很自豪”，在二、三线城市比例则达到95%。在所有18岁以上的成年人中，有86%认为“中国与过去相比更强大了”

中国中小城市的居民采用一切可能的方式来观看奥运会

以上的数据清晰的显示奥运会对中国消费者在认识国家和民族自豪感方面起到的令人称奇的作用。我可以想象，上海世博会只会延续这种趋势。

届时，全国各地的游客会蜂拥而至，那些不能亲自前来参观世博会的人们会通过铺天盖地的新闻、报道、照片等来了解世博实况。世博会会令人们打开眼界——尤其是中小城市的人群——他们没有机会生活在北京、上海、广州这样的大都市——如果没有世博会，他们就没有机会了解到中国今日发展的速度。

既然中国这样希望展示自己的国力，那么中国游客到达上海的时候，会看到那些呢？

首先，世博园的规模巨大，是2008年西班牙萨拉戈萨世博园面积的20倍。

中国馆本身就是一个必看的景点。中国馆气势恢宏，高度达69米，主体采用中国传统中代表喜庆的红色，每天可接待5万名游客。中国馆的造价是2亿美元（相当于14亿人民币）——哇噢。

本届世博会的主体是“城市，让生活更美好”，这也是中国在清晰的向人们传递这个国家会走向更加积极的未来的信息。上海将着眼于未来，着重向人们展示中国在商业、科技等方面持续的发展。

随着奥运会期间大量的信息传递和许多企业采用新的方式来吸引本地消费者，中国一跃而进入了一个新的传媒时代。我们期待着上海世博会对此的延续，并且为中国人民带来奇迹和自豪。

世博见！

P.S.说到我最喜欢的展馆，那就是贵州馆，融入了贵州特有的喀斯特地貌和中国最大的瀑布黄果树瀑布。贵州馆的主题就是“醉·美贵州避暑天堂”。

P.P.S. 点此了解世博最新进展 ;)

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Comments (0)

By Angie, April 13, 2010 7:41 pm

I need to write about how excited I am about the Shanghai World Expo!  It is expected to be the largest World Expo in history.

May 1st is the opening day and as it draws near, countries are racing against one another to build the most exotic, crowd-pleasing pavilions.  The theme of the 2010 Expo is “Better City, Better Life” and each country will be showing off their architectural, design and sustainability excellence.

Just a few numbers:
-          200 national and corporate participants
-          More than 20,000 performances
-          800,000 visitors a day anticipated
-          70 million visitors in total

As evidenced by the Beijing Olympics, China hosts events of epic scale and there is no doubt that this Expo, which has cost more than the Beijing Olympics, will not disappoint.

Money has also been poured into Shanghai, giving it a facelift and upgrading its infrastructure and public transportation system.

With so many visitors flocking to the Expo, some companies have been forward-thinking enough to build their own pavilions.  One of the best examples of this is Coca-Cola.  Upon entering the Chinese market, Coca-Cola has faced many challenges, such as stimulating the taste buds of the traditionally hot-beverage and tea-drinking Chinese.  But their presence at this monumental event is sure to leave a lasting impression amongst local consumers.

A little Expo history: Did you know…

In1904, the World’s Fair in St. Louis in gave the world x-rays and ice cream cones.
In 1939, the New York World’s fair unveiled television broadcasts, the tape recorder and nylon stockings.

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More Shanghai Expo news to come on Thursday, including my favourite pavilions (so far).  In the meantime, here are a few pictures of some nearly completed national pavilions:

China Pavilion - up close

The 20-meter-high Seed Cathedral (part of the UK pavilion) will be covered by 60,000 slim, transparent acrylic rods, which will quiver in the breeze

Sunny Valley (a structure to harness solar energy) and the Chinese Pavilion lit up

"Joy Street", part of the Dutch Pavilion

Photos courtesy of REUTERS